Welcome to Impasto, where design has depth.

We're not here to change the world, or re-invent communications. We won't sell you on airy-fairy concepts that nobody understands. The big agencies can keep their Lourie awards and million Rand concepts that require 3hr presentations to explain.

Look in your cupboard at home. Most of your clothes probably come from Mr Price and Markhams. The experimental arty-farty statements we see on Fashion TV have no place in our regular lives.

We're more into rock-solid ideas and designs that communicate in a simple, direct way that everyone can appreciate. The right design for the target market is an intellectual decision and doesn't come from an all-night, drug induced "brainstorm session".

We don't have to like the finished product (You don't either). What's all important is that the target market the design is aimed at likes it. If this happens, the brief has been fulfilled and we've succeeded.

We play well wth others so we're more than happy to use your suppliers. We understand the: "I have a mate who can organise a good price" concept. Just understand we're not into the whole kick-back golden handshake thing. We don't buy our clients and think it's insulting all round.