Job:

Wake-Up! energy boosters

Brief:

Design a logo, a wide range of packaging and all promotional materials for Wake-Up! sweets, capsules and liquid sachets.

Thinking:

Bright and bold. Simple, strong and easily recognisable. It's was new to the market with lots of big name competitors (Red Bull, Bio Plus, StayAwake) so we couldn't be a shrinking violet.

The product was breaking even within 8 months of trade. We like to think it had a lot to do with the presence it commands on the shelf.

Packaging of the sweet rolls

Product logo & labeling

Website