Job:

Aesthetics Express is a collection of non-surgical beauty processes covering laser hair removal and botox/filler treatments - all treatments done by qualified doctors with some exceptional equipment.

Brief:

A brand new start-up that has since been rolled out as a franchise. Design a logo, look-n-feel, a shop layout and miscellaneous other elements as they present themselves.

Thinking:

Modern, classy, upmarket yet very clinical with crisp colours, abstract beauty imagery, poster lightboxes and loads of bright lighting.

Usually, a logo is the starting point and everything else flows out of this corporate image. In this case it was turned on its head. We started with the shop design and this guided all the other elements. This has resulted in the colours & shapes being the defining image rather than the logo and a few design elements. It's good to break the rules occassionaly.

The shop layout (concept design) was presented as 3D rendering. Click on the small pics left to see larger detail elements.

A range of elements were produced in this style. these elements included posters, lightboxes, leaflets, window decals, business cards, business proposals, patient forms, etc...