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Job:
Roundtable's annual Race Day fund-raiser sponsored by BHP Billiton.
Brief:
Eco-friendly is the buzzword this year. Oh, and it must also be african, simple, modern, classy, reflect horse racing and must appeal to half a dozen decision makers.
Thinking:
Many different designs later and we have it. It also allowed the event organisers (The Attic) to syncronise to a colour theme with ease. Acacia potplants were dished out as gifts and everyone was happy.
This is us doing our bit for the community. We must confess to having rolled over for the client on this one. (This is what they wanted and it worked very well, but option #4 still holds a special place in my heart. Click on the little tree below to see an early version of it. I think there was great potential here. I 'm looking for a chance to use it elsewhere. Stephen.)
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