Job:

Behind The Mask annual report to be distributed throuhgout Africa.

Brief:

Gay, Lesbian, Intersex and Transgender rights organisation for the African continent. This 32 page magazine covered all the major news, laws, protests and crimes throughout Africa relating to their field.

Thinking:

There is no corporate image to follow and BTM is very open to bold design so we had free reign. They wanted a strong, urban-African feel, yet still come across as a premier journalistic organisation, not a bunch of tree huging flag wavers.

Client was very happy, so there were more newsletters on the way... all with a totally different look, but in keeping with the "non-tourism-African" theme.