Job:

Promote Cellufresh eye drops to doctors and optricians.

Brief:

An on-going campaign that can be re-enforced by every visit made by a sales rep. Each item must be cheap, but clever due to budget and legal limits on gifts to doctors.

Thinking:

Everything is either consumable or not really worth keeping so nothing is classified as a "gift". Straws, water, dry biscuits, eye-watering fire balls... all giving the reps an ice-breaker and re-enforcement tool for their visits.